^Plummer, Joe; Rappaport, Steve; Hall, Taddy. The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation 1. John Wiley & Sons. 2007-04-11. ISBN 9780470051054（英语）.
^Jansen, B.; Moore, K.; Carman, S. Evaluating the performance of demographic targeting using gender in sponsored search (PDF). Information Processing & Management. 2013, 49 (1): 286–302 [2021-03-05]. doi:10.1016/j.ipm.2012.06.001. （原始内容 (PDF)于2020-03-27）.
^Iyer, G.; Soberman, D.; Villas-Boas, J. The Targeting of Advertising. Marketing Science. 2005, 24 (3): 461–476. doi:10.1287/mksc.1050.0117.
九月 24, 2023
目標式廣告, 是指廣告主针对特定用戶投放廣告, 這些用戶的特征包括种族, 经济状况, 性别, 年龄, 教育水平, 收入水平和兴趣, 廣告主也會根據用戶的浏览器瀏覽記錄, 购买記錄投放廣告, 的標誌参考文献, 编辑, plummer, rappaport, steve, hall, taddy, online, advertising, playbook, proven, strategies, tested, tactics, from, advertising, research, foundation, joh. 目標式廣告是指廣告主针对特定用戶投放廣告 1 這些用戶的特征包括种族 经济状况 性别 年龄 教育水平 收入水平和兴趣 2 廣告主也會根據用戶的浏览器瀏覽記錄 购买記錄投放廣告 3 目標式廣告的標誌参考文献 编辑 Plummer Joe Rappaport Steve Hall Taddy The Online Advertising Playbook Proven Strategies and Tested Tactics from the Advertising Research Foundation 1 John Wiley amp Sons 2007 04 11 ISBN 9780470051054 英语 Jansen B Moore K Carman S Evaluating the performance of demographic targeting using gender in sponsored search PDF Information Processing amp Management 2013 49 1 286 302 2021 03 05 doi 10 1016 j ipm 2012 06 001 原始内容存档 PDF 于2020 03 27 Iyer G Soberman D Villas Boas J The Targeting of Advertising Marketing Science 2005 24 3 461 476 doi 10 1287 mksc 1050 0117 取自 https zh wikipedia org w index php title 目標式廣告 amp oldid 75530553, 维基百科，wiki，书籍，书籍，图书馆，
